Episode 5

full
Published on:

30th Nov 2023

Leveraging LinkedIn for Architecture Business Growth with Sarah Clay | 005

In this episode of the Architecture Business Club, host Jon Clayton discusses LinkedIn strategies for business growth with social media strategist Sarah Clay. They dissected common misconceptions about LinkedIn, emphasizing its role as a search engine and networking tool, not just a social media platform. Sarah highlighted the importance of showcasing the team and process behind architecture projects on LinkedIn, not just completed works. She affirmed the benefits can include expanding networks, identifying industry trends, and understanding audience needs.

Today's Guest...

Sarah Clay is a LinkedIn trainer to B2C and B2B companies as well as solopreneurs, who offers a no-nonsense, accessible approach to her teaching whilst injecting some fun into learning. Sarah’s specialism is working with entrepreneurs and business owners to help them get more leads from LinkedIn. An award-winning social media trainer and strategist, Sarah has over 10 years’ experience heading up marketing and PR departments. Sarah ran her own social media agency ‘Sarah Clay Social’ looking after social media for all sizes of business before focusing on training business owners how to love and leverage LinkedIn to accelerate their business growth.

Episode Highlights...

00:00 Introduction and Welcome

00:58 Getting to Know Sarah Clay

02:48 Debunking LinkedIn Myths

04:19 How Architects Can Leverage LinkedIn

06:42 Benefits of Being Active on LinkedIn

09:26 Exploring LinkedIn's Search Feature

10:49 Intermission and Reminder to Subscribe

11:10 Practical Use of LinkedIn's Search Feature

14:47 Three Steps to LinkedIn Success

17:09 Overcoming Fear of LinkedIn

17:52 Sarah's Home Renovation Experience

21:03 Sarah's Favorite Place in the World

22:13 Contact Details and Closing Remarks

22:41 Preview of Next Episode and Farewell

Key Takeaways...

👉 LinkedIn is more than just a social media platform. It is a search engine, a directory, and a networking tool. It can be leveraged by architecture practices to find collaborators, connect with potential clients, and stay updated on industry trends.

👉 Architectural practices should showcase not only their work but also their personalities on LinkedIn. Sharing personal stories, talking about why they love what they do, and highlighting their team members can help build trust with clients and differentiate themselves from competitors.

👉 The search bar on LinkedIn is a powerful tool that can be used to find specific individuals or companies with expertise in certain areas, such as energy efficiency. By using relevant keywords and filtering by location, architects can connect with the right people for their projects.

👉 To succeed on LinkedIn, architecture practice owners should focus on three key steps: optimize their profile with keywords, consistently post valuable content, and actively engage with others using the search bar.

Links Mentioned In The Episode...

To book Sarah for speaking, as a podcast guest, or for LinkedIn training, please contact her via…

heyhey@sarahclaysocial.com

Sarah Clay’s Website…

https://sarahclaysocial.com/

Sarah Clay’s Email…

sarah@sarahclaysocial.com

Sarah Clay’s LinkedIn…

https://www.linkedin.com/in/sarah-clay-b737b910b/

Sarah Clay’s Instagram…

@sarahclaysocial

What To Do Next...

📐Get Jon’s free weekly email newsletter (so you never miss an episode).

https://mrjonclayton.co.uk/abc

📐Leave a positive review to support the show.

https://www.podchaser.com/podcasts/architecture-business-club-5485140

📐Connect with Jon on LinkedIn (with a personalized connection request).

https://www.linkedin.com/in/mrjonclayton/

📐Find Jon on other social media platforms by searching for…

@mrjonclayton

📐Subscribe to Jon’s YouTube channel here.

https://www.youtube.com/channel/UCGZOAac4salmSX0wWRT7JUg

📐Visit Jon’s website here.

https://mrjonclayton.co.uk/

In The Next Episode...

Next time, Jon will be chatting with Bob Gentle about building your personal brand.

Transcript
Jon Clayton:

Most architectural practices post the same type of stuff on LinkedIn.

Jon Clayton:

But is there a better way to use the platform so that you can leverage LinkedIn

Jon Clayton:

and accelerate your business growth?

Jon Clayton:

That's exactly what I'm going to be discussing today with Sarah Clay in this

Jon Clayton:

episode of architecture business club.

Jon Clayton:

The weekly podcast for solo and small firm architecture practice owners,

Jon Clayton:

just like you who want to build a profitable future proof architecture

Jon Clayton:

business that fits around their life.

Jon Clayton:

I'm the host, John Clayton.

Jon Clayton:

If you want to get notified, when I release a new episode.

Jon Clayton:

And get access to free resources and exclusive offers.

Jon Clayton:

Then go to Mr.

Jon Clayton:

John clayton.co.uk forward slash ABC.

Jon Clayton:

And sign up to my free weekly email newsletter.

Jon Clayton:

Now let's discuss everything about LinkedIn.

Jon Clayton:

Sarah Clay is an award winning social media trainer and strategist.

Jon Clayton:

Sarah has over 10 years experience heading up marketing and PR departments.

Jon Clayton:

She ran her own social media agency, Sarah Clay Social, looking after social

Jon Clayton:

media for all sizes of business before focusing on training business owners

Jon Clayton:

how to love and leverage LinkedIn to accelerate their business growth.

Jon Clayton:

Sarah's specialism is working with entrepreneurs and business owners to

Jon Clayton:

help them get more leads from LinkedIn.

Jon Clayton:

She's a guest lecturer.

Jon Clayton:

Keynote speaker, writes for social media examiner, runs the linking in academy

Jon Clayton:

membership and still finds time to publish a LinkedIn newsletter every single week.

Jon Clayton:

You can contact Sarah via hey, hey, at Sarah clay, social doc, Sarah,

Jon Clayton:

welcome to architecture business club.

Sarah Clay:

Thank you for having me, John.

Sarah Clay:

It is, isn't

Jon Clayton:

Um, crikey that that's quite a list that I've just read out there

Jon Clayton:

of all the things that you're doing.

Sarah Clay:

I know!

Jon Clayton:

And, um, it just makes me think, crikey, you must have a really

Jon Clayton:

busy schedule and it makes me wonder, how you unwind after all of that.

Jon Clayton:

Is there anything that you, you like to do outside of work that, you know,

Jon Clayton:

takes you away from, from LinkedIn?

Sarah Clay:

Yes, so I don't sit still very often.

Sarah Clay:

Um, only when I've got a glass of wine in my hand.

Sarah Clay:

So that's one way of unwinding.

Sarah Clay:

But actually, I love, Sport, running around, cycling, um, PT,

Sarah Clay:

weights, um, Pilates, swimming.

Sarah Clay:

That's how I unwind.

Sarah Clay:

So by, by, uh, by doing more things with my body, but not resting my mind.

Jon Clayton:

That sounds fantastic.

Jon Clayton:

I wish I had as much energy as you, Sarah.

Jon Clayton:

I definitely need to kind of get out more and get more exercise.

Jon Clayton:

That's a conversation for another day.

Jon Clayton:

We're going to talk about how architecture practices can leverage LinkedIn and before

Jon Clayton:

we kind of dive specifically into that what are some of, some of the common

Jon Clayton:

myths and misconceptions about LinkedIn?

Sarah Clay:

So one of the myths is that LinkedIn is social media, because

Sarah Clay:

I absolutely don't think it is.

Sarah Clay:

LinkedIn is lots of things.

Sarah Clay:

It's a search engine and people don't understand how that many

Sarah Clay:

people don't understand how it works.

Sarah Clay:

But you can find so much information on LinkedIn about all kinds of things.

Sarah Clay:

It's also a directory.

Sarah Clay:

Did you know there's now a billion people on LinkedIn?

Sarah Clay:

There's now a billion personal profiles on LinkedIn as of yesterday.

Sarah Clay:

Um, so you can find anybody pretty much on LinkedIn.

Sarah Clay:

And finally, LinkedIn is networking.

Sarah Clay:

It's, it's a networking tool, and it's the biggest networking tool.

Sarah Clay:

And it's open 24 hours a day and it's free.

Jon Clayton:

Wow, that's, that's pretty awesome.

Jon Clayton:

Um, I mean, I didn't really think about it that way.

Jon Clayton:

Um, but there's, well, there's all sorts of reasons to be on LinkedIn.

Jon Clayton:

Now, absolutely.

Jon Clayton:

Um, architecture practices though, they.

Jon Clayton:

They tend to love sharing photos of spaces that they've designed when they

Jon Clayton:

go onto online platforms, social media, and, you know, that's something I see

Jon Clayton:

quite commonly on LinkedIn that the architectural practices that I are on the

Jon Clayton:

platform and using it and I was wondering.

Jon Clayton:

What other things could they consider posting on LinkedIn?

Sarah Clay:

So I think it's great to showcase your products,

Sarah Clay:

your services on LinkedIn.

Sarah Clay:

I think it's important that people know what it is that you

Sarah Clay:

do and what kind of work you're doing and how good your work is.

Sarah Clay:

I think that's fantastic.

Sarah Clay:

People want to know about you.

Sarah Clay:

They want to know about your personality because I've renovated

Sarah Clay:

two houses in my life and it's hard.

Sarah Clay:

It's a really difficult process as a homeowner to go through to watch your,

Sarah Clay:

you know, your home be completely destroyed and then rebuilt again.

Sarah Clay:

And having a team of people around you to help you do that, who

Sarah Clay:

you trust, who you understand, who you can communicate with is.

Sarah Clay:

To me, more important really than the end product.

Sarah Clay:

So I think a lot of people and a lot of architects actually

Sarah Clay:

hide behind their work.

Sarah Clay:

And what I would like to see architects doing on LinkedIn is showing themselves.

Sarah Clay:

Talking about why they love what they do.

Sarah Clay:

A little bit of personal stuff.

Sarah Clay:

No, I know it isn't Facebook.

Sarah Clay:

But it is important that architects show their personalities because they

Sarah Clay:

work so closely with their clients.

Sarah Clay:

And that's the content I'd like to see more of on LinkedIn.

Jon Clayton:

That's a really good idea.

Jon Clayton:

Um, actually that feels like a huge missed opportunity really for a lot of business

Jon Clayton:

owners out there that are using LinkedIn.

Jon Clayton:

And I think particularly architectural practices can, you know, they're very

Jon Clayton:

keen to show the end results, but not necessarily the process and the

Jon Clayton:

team behind achieving those results.

Sarah Clay:

Absolutely.

Sarah Clay:

And yes, and it isn't just about the architect themselves.

Sarah Clay:

It's about the whole team.

Sarah Clay:

And I'm a big, big advocate of employee advocacy of getting

Sarah Clay:

the whole team on LinkedIn.

Sarah Clay:

So everybody can get to know whoever, you know, in the organization that they're

Sarah Clay:

going to be touching or working with.

Sarah Clay:

And that way, when people come to you as an architect, they

Sarah Clay:

already pretty much know you.

Sarah Clay:

So it makes the whole selling journey much, much quicker because they

Sarah Clay:

already feel that they know you, they like you, they trust you before

Sarah Clay:

they've even opened the conversation.

Sarah Clay:

So if you can get yourself and your team out there on LinkedIn talking

Sarah Clay:

about what it is that you do, then You're the whole whole selling process

Sarah Clay:

is going to be much shorter and easier.

Jon Clayton:

Oh, that's a great idea.

Jon Clayton:

Um, so I mean, other than, other than self promotion, could we talk

Jon Clayton:

through some of the other benefits of being active on LinkedIn?

Sarah Clay:

Oh my gosh.

Sarah Clay:

How long have we got?

Sarah Clay:

Yes, absolutely.

Sarah Clay:

Um As I said, you know, LinkedIn is a, is a networking tool.

Sarah Clay:

So architects can use LinkedIn to find collaborators, to find other

Sarah Clay:

people that they have in their team, because architects have huge teams

Sarah Clay:

of people that they don't necessarily want to work with or employ full time,

Sarah Clay:

but they employ on a contract basis.

Sarah Clay:

So finding surveyors, designers, builders, um, Interior designers, all

Sarah Clay:

of those kind of people, um, brick, you know, types of bricks, types of

Sarah Clay:

materials that they want to work with.

Sarah Clay:

They can look for those on LinkedIn and find out all of those kind of things.

Sarah Clay:

So they can build themselves up a huge knowledge base of people

Sarah Clay:

that they can pull on when, you know, when they're very busy.

Sarah Clay:

And of course, the other thing, well, it is self promotional, but you can

Sarah Clay:

look for speaking opportunities, um, podcast opportunities.

Sarah Clay:

I here we are today.

Sarah Clay:

Um, there's so many opportunities for LinkedIn and it's a knowledge base.

Sarah Clay:

I talked about LinkedIn being a search engine.

Sarah Clay:

You can find industry trends, um, news views.

Sarah Clay:

And the other thing you can do is you can tap into the needs of your audience.

Sarah Clay:

So by following and connecting with.

Sarah Clay:

clients, previous clients, current clients, potential clients, and watching

Sarah Clay:

their comments on your posts and on other people's posts, you can really find

Sarah Clay:

what their needs are and find out all about them before you get to meet them.

Jon Clayton:

Wow.

Jon Clayton:

That's, uh, there's quite a lot that we just covered there.

Sarah Clay:

There it is.

Sarah Clay:

Sorry.

Jon Clayton:

there's quite a lot that we just ran through.

Jon Clayton:

Yeah, that sounds like there's a huge opportunity for us there to

Jon Clayton:

find out more, learn more about our customers to build out our network.

Jon Clayton:

So to be able to build out, not just connect with potential customers, but the

Jon Clayton:

other consultants that we might need to have involved, the other people that get

Jon Clayton:

involved in projects, because construction projects, as you mentioned, that.

Jon Clayton:

There usually is a whole team behind it, not just the in house team that

Jon Clayton:

might be working in the practice, but structural engineers, interior designers

Jon Clayton:

and everybody else finding good people to build out that wider team.

Jon Clayton:

Sometimes that can be difficult and.

Jon Clayton:

Um, knowing that LinkedIn is a place where we could go to be

Jon Clayton:

able to make those connections and build those relationships as well.

Jon Clayton:

That's really useful.

Sarah Clay:

Yeah, it is.

Sarah Clay:

It's such a huge tool and can be used in so many different ways.

Sarah Clay:

Um, so yeah, there it is.

Sarah Clay:

That's why I love it.

Sarah Clay:

Oh, it's

Jon Clayton:

Sarah, I'm going to test you a little bit now.

Jon Clayton:

Um, can you give me an example of a LinkedIn feature that, that you wish

Jon Clayton:

more people knew about and could you maybe tell us how we could use that?

Jon Clayton:

So

Sarah Clay:

got to be the search bar.

Sarah Clay:

So, the search bar at the top of your LinkedIn homepage.

Sarah Clay:

page is so tiny.

Sarah Clay:

It's just this tiny little rectangle.

Sarah Clay:

And when LinkedIn had a bit of a redesign design, rather, sorry, during

Sarah Clay:

lockdown, it became even smaller and even paler, which is crazy.

Sarah Clay:

But that's will open so many doors when you know how to use that

Sarah Clay:

search bar correctly and you open it up and you see what's behind it.

Sarah Clay:

Honestly, that's the golden gate that will open up so many opportunities.

Sarah Clay:

I'm not.

Sarah Clay:

When I'm working with my clients and I say, you know, you can do this,

Sarah Clay:

you can find that you can do this.

Sarah Clay:

Their faces, it's like, wow, I had no idea.

Sarah Clay:

And that's for me, the most really important feature of LinkedIn.

Jon Clayton:

that, is that even on the, the free version, the non

Jon Clayton:

paid version of LinkedIn that,

Sarah Clay:

Absolutely.

Sarah Clay:

Absolutely.

Sarah Clay:

It is.

Sarah Clay:

Yeah, you can use it.

Sarah Clay:

It, it works the same whether you've got premium or obviously sales

Sarah Clay:

navigator is a very different, um, is very different beast, but, um, that

Sarah Clay:

search bar is available to everybody.

Jon Clayton:

Remember, don't forget to subscribe to my

Jon Clayton:

free weekly email newsletter.

Jon Clayton:

You can do that at mrjonclayton.co.uk/abc.

Jon Clayton:

And if you are enjoying this episode then please visit podchaser.com,

Jon Clayton:

search for Architecture Business Club and leave a five star review.

Jon Clayton:

Now, back to the show.

Jon Clayton:

okay.

Jon Clayton:

So could you, could you give me like an example of how I could use the search

Jon Clayton:

bar if I went on my LinkedIn account now?

Sarah Clay:

Okay, tell me somebody that you want to look for, or

Sarah Clay:

it can be an individual or it can be a category of people.

Jon Clayton:

Ah, okay.

Jon Clayton:

That's a good question.

Jon Clayton:

Um,

Sarah Clay:

Challenging you as

Jon Clayton:

challenging me as well.

Jon Clayton:

Okay.

Jon Clayton:

So let's say, um, I wanted to find.

Jon Clayton:

Somebody that was, I could an energy specialist.

Jon Clayton:

So maybe we had a project where, it was going to be, like a low

Jon Clayton:

carbon build that be like sort of, um, with energy efficiency being

Jon Clayton:

front of mind with the design.

Jon Clayton:

What would I do if I went on LinkedIn?

Jon Clayton:

I didn't know I needed some specialist input when it came to

Jon Clayton:

energy efficiency on my design.

Jon Clayton:

How could I use LinkedIn?

Sarah Clay:

So you could, there's various different ways, you could look for

Sarah Clay:

content, um, being written by people.

Sarah Clay:

So you could search energy efficiency, uh, perhaps renewable energy might

Sarah Clay:

be another key phrase you could use.

Sarah Clay:

Um.

Sarah Clay:

And then you could look for content that's written with those key phrases

Sarah Clay:

in and see who's writing that content.

Sarah Clay:

But probably a more, well definitely a more efficient way would be to

Sarah Clay:

type in, somebody, you could type in somebody who's talking about, so who's

Sarah Clay:

got the hashtags, energy efficiency, renewable energy, whatever that is.

Sarah Clay:

Or you could just look for, uh, the title of that person.

Sarah Clay:

I don't know if they would have a specific title.

Sarah Clay:

Do you think they would, energy provider or energy specialist,

Jon Clayton:

yeah, it could be energy assessor possibly.

Jon Clayton:

Um, Yeah,

Sarah Clay:

title, which is one of the, which is one of the things

Sarah Clay:

hidden right, really, really far back.

Sarah Clay:

Um, so you could actually use a Boolean search and you could look

Sarah Clay:

for energy assessor, energy, um, I don't know, all of the different,

Sarah Clay:

um, key phrases in a Boolean search, which is you're searching for and or,

Sarah Clay:

um, You could then niche that down.

Sarah Clay:

You could then, um, center it down by location.

Sarah Clay:

So, obviously, you don't want somebody who lives outside the UK

Sarah Clay:

because the project's in the UK.

Sarah Clay:

Uh, if your project is in Gloucestershire, you could type in,

Sarah Clay:

you know, Gloucester, Gloucestershire, or a town or a city that's nearby.

Sarah Clay:

Um, you can't look for length of service.

Sarah Clay:

That's something you can only do on...

Sarah Clay:

sales navigator, but that would be a really good start

Sarah Clay:

for you to search energy.

Sarah Clay:

Um, you know, energy providers in your area.

Sarah Clay:

You could definitely do that.

Sarah Clay:

You could even search for companies who provide that

Sarah Clay:

service as well as individuals.

Sarah Clay:

And within the company, you can search for the role of the right

Sarah Clay:

person that you need to speak to.

Sarah Clay:

So whether you want to go into a company and talk to the CEO

Sarah Clay:

and see if they've got somebody.

Sarah Clay:

or whether you talk to HR and see if they've got somebody so you could

Sarah Clay:

look for different companies and different departments within companies

Sarah Clay:

to try and narrow down your search.

Sarah Clay:

Absolutely.

Jon Clayton:

go off after this recording and get onto LinkedIn and to test out that

Jon Clayton:

search bar because I've definitely not used it as, as much as I could be doing.

Jon Clayton:

Um, that's awesome.

Jon Clayton:

Thanks, Sarah.

Jon Clayton:

Um, what advice would you give to.

Jon Clayton:

To architects and building designers to get more out of the platform.

Jon Clayton:

Could you perhaps share maybe three simple steps to help

Jon Clayton:

them up their game on LinkedIn?

Sarah Clay:

So when I teach LinkedIn, whether I'm teaching somebody one to

Sarah Clay:

one, whether I'm teaching my six week program or, you know, a huge corporate.

Sarah Clay:

I always say there are three steps to LinkedIn success.

Sarah Clay:

So the first part, you've got to get your profile finished

Sarah Clay:

and done and looking amazing.

Sarah Clay:

And not only looking amazing, get keywords in there because you'll come

Sarah Clay:

up in searches for those keywords, um, on LinkedIn and on Google.

Sarah Clay:

And I bet that a lot of the people listening to this, if they, um,

Sarah Clay:

put their name into a Google search bar and hit return, it's going

Sarah Clay:

to be their LinkedIn profile that will come up above their website.

Sarah Clay:

If they have one linked to profile, of course, if they have one,

Sarah Clay:

um, so get your profile built.

Sarah Clay:

That's the first place that people go to look for you.

Sarah Clay:

The second thing is start generating content.

Sarah Clay:

Start generating content that adds value, that talks about who you are.

Sarah Clay:

And then the third thing is use that search bar.

Sarah Clay:

Because it's all very well having thousands and thousands of followers,

Sarah Clay:

but as I say, you wouldn't try and sell handbags at a football match.

Sarah Clay:

You need followers who are in connections who are going to form part of your tribe,

Sarah Clay:

who are going to help you find more people in the area that you want to be in.

Sarah Clay:

And the LinkedIn algorithm keeps an eye on what you're doing

Sarah Clay:

and who you're connecting to.

Sarah Clay:

So if you're spending all day watching cat videos, for example, I don't even

Sarah Clay:

know if there are cat videos on LinkedIn.

Jon Clayton:

guilty.

Sarah Clay:

No, no, me neither.

Sarah Clay:

But because you're not watching them, LinkedIn isn't going to feed you them.

Sarah Clay:

But if you start looking at cat videos, the algorithm goes, all right,

Sarah Clay:

this person wants some cat videos, let's chuck more in their feed.

Sarah Clay:

So if you're hanging out on LinkedIn, in the sort of architecture, construction,

Sarah Clay:

building, design space, that's the content that you're going to find in your feed.

Sarah Clay:

So you can be very targeted and you can Curate your own feed by the

Sarah Clay:

activity that you, you have on it.

Sarah Clay:

So three steps, get your profile built beautifully, SEO optimized,

Sarah Clay:

get a content strategy and start posting consistently on the platform

Sarah Clay:

and then use the search engine and go out and talk to people on LinkedIn.

Jon Clayton:

That's brilliant.

Jon Clayton:

Thanks for that, Sarah.

Jon Clayton:

Um, is there anything else that you wanted to share about LinkedIn that

Jon Clayton:

we haven't covered already today?

Sarah Clay:

So I was with some people this morning and the word

Sarah Clay:

that comes up a lot is fear.

Sarah Clay:

People are scared of LinkedIn because they don't understand it.

Sarah Clay:

Yeah.

Sarah Clay:

Still, um, people are like, Oh, no, I don't, I don't know what to say.

Sarah Clay:

Uh, it's a business platform.

Sarah Clay:

I don't, you know, I have to put my suit and tie on before

Sarah Clay:

I even go on kind of thing.

Sarah Clay:

It's just helping people get over that fear is something I do a lot.

Sarah Clay:

And it's, I just want to say to people, just get out and just start.

Sarah Clay:

Because until you start, you won't get anywhere.

Sarah Clay:

So just go out on LinkedIn, be yourself.

Sarah Clay:

And start talking to people.

Jon Clayton:

That's great advice.

Jon Clayton:

SaRah, actually something else that I wanted to just ask you

Jon Clayton:

about, you mentioned that you've previously done a couple of home

Jon Clayton:

renovation projects in the past.

Jon Clayton:

Could you tell us the story of that and what your experience was like when you did

Jon Clayton:

maybe the first home renovation projects and what that experience was like for you?

Sarah Clay:

Well, the first one wasn't a, was a smaller one.

Sarah Clay:

And we got, I'll never forget, we got back from holiday.

Sarah Clay:

Wonderful two week holiday we'd had with the little kids and stuff.

Sarah Clay:

And we got back and our living room was...

Sarah Clay:

Full of rubble, literally bags bags and bags of rubble.

Sarah Clay:

I mean, it was a building site and we kind of expected it to be

Sarah Clay:

a building site when we got back.

Sarah Clay:

But it was not meant to be like that.

Sarah Clay:

Um, and the whole house was just a mess and it was awful.

Sarah Clay:

They knew we were coming back then, um, and bless them.

Sarah Clay:

We called them up and they said, Oh, sorry, sorry, sorry.

Sarah Clay:

And they came around and they cleared it and tidied everything up.

Sarah Clay:

But it was a real mess.

Sarah Clay:

The second project.

Sarah Clay:

was my four, now five story house, which ended up in an insurance

Sarah Clay:

claim and us having to move out for 18 months to redo all the poor

Sarah Clay:

work that the builders had done

Jon Clayton:

No.

Sarah Clay:

about it.

Sarah Clay:

Now

Jon Clayton:

Oh God.

Jon Clayton:

What a nightmare.

Sarah Clay:

it was awful.

Sarah Clay:

It was really awful.

Sarah Clay:

Um, yeah, I won't go into it now, but now we have a lovely home and it's wonderful.

Jon Clayton:

Geez.

Jon Clayton:

Wow.

Jon Clayton:

Um, what an experience you had there.

Jon Clayton:

So are you, would you ever, ever do a home renovation again or is that it

Sarah Clay:

No.

Jon Clayton:

for,

Sarah Clay:

Or if I did, I'd, uh, choose my, uh, choose my builder and my art.

Sarah Clay:

Well, no, the architect, actually, no problems there, but I would choose the

Sarah Clay:

builder perhaps a bit more carefully.

Jon Clayton:

Oh, that's really interesting.

Jon Clayton:

Well, um, I do have another episode about how to find and

Jon Clayton:

vet a great building contractor.

Jon Clayton:

So, um, you have to have a listen to that in case you, um,

Jon Clayton:

decide to, uh, ever do it again.

Sarah Clay:

I will.

Sarah Clay:

And actually, you know, what we've got is what we wanted.

Sarah Clay:

You know, it's, it's how we wanted it to work.

Sarah Clay:

It flows in the way we wanted.

Sarah Clay:

So the end result is great, but it took a lot longer than we expected.

Jon Clayton:

Yeah, that's quite a common story to be honest, maybe not to

Jon Clayton:

the extent of what happened to you with having to be out, moved out for so long

Jon Clayton:

and that the insurance claim issues, but, the projects often do take a bit longer

Jon Clayton:

than people expect them to, particularly the preparation stage as well, actually

Jon Clayton:

getting all of your ducks in a row before you're actually able to start

Jon Clayton:

the build can, can take quite a while.

Sarah Clay:

Yeah.

Sarah Clay:

And it did take a while, but we, and I, but I, I was very conscious that.

Sarah Clay:

That was right.

Sarah Clay:

It was right that it should take a long time because it was a

Sarah Clay:

big, such a big, big project.

Sarah Clay:

But yeah, I can see how people would get frustrated with that.

Jon Clayton:

Yeah, absolutely.

Jon Clayton:

Sarah, thanks so much for sharing everything you've

Jon Clayton:

talked through about LinkedIn.

Jon Clayton:

It's been absolutely amazing.

Jon Clayton:

There was just one more question that I wanted to ask.

Jon Clayton:

It's not actually related to LinkedIn.

Jon Clayton:

I love travel and discovering new places.

Jon Clayton:

And I just wondered if you could tell me one of your favorite places in

Jon Clayton:

the world and what you love about it.

Jon Clayton:

This could be somewhere near or far.

Sarah Clay:

Oh, wow.

Sarah Clay:

Um, I've traveled a lot, been, you know, in lots and lots of

Sarah Clay:

different places in the world.

Sarah Clay:

My happy place, I suppose, is at the top of a mountain in Wales.

Sarah Clay:

That's where I, I, I love.

Sarah Clay:

I love climbing up mountains and being with nature.

Sarah Clay:

Uh, and I would love to do that more, actually.

Sarah Clay:

Um, hopefully when I start to hang up my boots, I'll be doing that a lot more.

Sarah Clay:

But that won't be for a while yet.

Jon Clayton:

Oh, that sounds fantastic.

Jon Clayton:

I'm actually, um, Well, I have a trip planned to Wales next spring

Jon Clayton:

for, a hiking trip to go and climb some mountains in Snowdonia.

Jon Clayton:

So, um, really looking forward to that.

Jon Clayton:

I think it's going to be a lot of fun.

Sarah Clay:

I want to see the photos, please.

Jon Clayton:

I will, I'll send you some photos.

Jon Clayton:

I'll make sure I share them online.

Jon Clayton:

So that's been absolutely amazing.

Jon Clayton:

Could I just ask you to share your contact details again for everybody, please?

Sarah Clay:

Yes, absolutely.

Sarah Clay:

So my website is sarahclaysocial.

Sarah Clay:

com.

Sarah Clay:

But find me on LinkedIn.

Sarah Clay:

Just type Sarah Clay, um, in LinkedIn.

Sarah Clay:

Look for orange and purple, and I'll be there.

Sarah Clay:

And that's where I love to, to hang out.

Sarah Clay:

And that's where, that's where you'll find me.

Jon Clayton:

Brilliant.

Jon Clayton:

Thanks again, Sarah.

Sarah Clay:

Thanks so much.

Sarah Clay:

It's been great chatting.

Jon Clayton:

Next time, I'll be talking to Bob gentle about

Jon Clayton:

building your personal brand.

Jon Clayton:

Thanks so much for listening to this episode of Architecture Business Club.

Jon Clayton:

If you liked this episode, think other people might enjoy it.

Jon Clayton:

Or just want to show your support, then please visit podchaser.com.

Jon Clayton:

Search for Architecture Business Club and leave a glowing five-star review.

Jon Clayton:

It would mean so much to me and makes it easier for new

Jon Clayton:

listeners to discover the show.

Jon Clayton:

If you just want to connect with me, you can do that on most social media

Jon Clayton:

platforms, just search for @mrjonclayton.

Jon Clayton:

The best place to connect with me online though is on LinkedIn.

Jon Clayton:

You can find a link to my profile in the show notes.

Jon Clayton:

Remember running your architecture business doesn't have to be hard.

Jon Clayton:

And you don't need to do it alone.

Jon Clayton:

This is Architecture Business Club.

Show artwork for Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

About the Podcast

Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
Helping busy architecture professionals build a better business with actionable tips and tactics.
Architecture Business Club is the weekly podcast to help solo and small firm architecture business owners build a profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you.

I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK. I’ve been in architecture for over two decades and running my own (solo) practice for 10 years+.

Each week you’ll hear from inspiring people from the world of architecture and business who share actionable tips to help you improve how you work, save time, or make more money. I’ll also share my own experiences running an architecture business in occasional solo episodes. We cover everything from mindset, money, business strategy, sales & marketing, productivity, systems & workflows, client experience, outsourcing, software, technology, and much more.

Episodes are kept as short as possible by cutting out the fluff and getting straight to the point. So expect interview episodes of around 30 minutes or less, and solo episodes of 5 to 15 minutes.

New episodes are released every Thursday at 6am GMT / 2am EST.

Welcome to the Club!

About your host

Profile picture for Jon Clayton

Jon Clayton

I’m Jon. A Chartered Architectural Technologist and the founder of Architecture Business Club. I've been working in architecture for over two decades and running my own architectural design business for over ten of those years. My mission is to help you build a better architecture business on your terms. So if you're a sole practitioner (or small practice) architect, architectural technologist, or architectural designer, I want to help YOU. I'm a Northerner but now live with my family in Norfolk, UK. Outside of work, I'm a guitar tottin', kayaking, movie trivia buff.